Saturday, June 26, 2010

Ceiling Displays For Advertising at Retail

These ceiling displays manufactured by Sky Display are used for advertising at retail.  The signs are custom illuminated light-boxes placed on the ceiling; which are great for advertising at airports, in-store media and sports stadiums. 

These backlit signs get the attention of people as they are very unique to the market place.  Many advertisers like the fact that you can move the signs and or change the graphics as promotions change.

Signs are really looking up for Sky Displays ceiling displays!




These ceiling displays used for advertising will take digital graphics, Duratrans or in volume, screen printed backlit graphics.  The displays don't interfere with floor, wall or shelf space; which is a valuable feature of these backlit lightboxes.  In particular these ceiling advertising displays do a great job of pulling in sponsorship dollars at sports marketing events. 

The signs can also be upgraded to include a LED monitor so that messages can be updated remotely.  Some clients use these ceiling displays to offset the cost of digital media because it's just as easy to reprint replacement graphics when promotions change.  There is a wide array of options for both brands and retailers; as they can choose between high tech or low tech options.

The key is to get placement for your advertising without it interfering with the operations of the retail or advertising location.  Since Sky Display prides itself on bridging the gap between retailer, consumer and brand; it specializes in creating advertising solutions that get placement.

These ceiling displays can also be used for directional way finding signage at schools, hospitals, airports and other locations.  The signs serve as baclit billboards that can be as creative as the message is that you create.  These point of purchase displays allow your message to be highly visible and the illumination seems to draw the attention of consumers!

There seems to be a trend in the advertising display business where brands and consumers prefer to see advertising in light.  It's been proven that illumination can attract attention which is why you will find backlit lightboxes in airports and retail.  The display business is moving into the future as most brand managers realize that using lights in their promotions creates a enhanced environment for consumers.

When you take this concept to the next level by placing the backlit displays up on the ceiling you now have created highly visible marketing space.  These displays attract the consumer to the category in the store without detracting from the merchandise.  When you have a ceiling display for your brand promotions you will find that getting retail placement is made easier. 

These backlit displays enhance the in-store environment which creates a real win/win for both retailers and brands!   The displays are simple to install as they can utilize the existing light on a standard drop ceiling.  In some retail environments these fixtures can be equipped with lights just like a lightbox.  This gives brands and retailers many different options regardless of the ceiling.



These displays have been tested in the retail environment where substantial increases in product and  category sales have been documented.  You can contact Sky Display for more information about their point of purchase advertising solutions.  In this economy it is important to focus on your best customers and rewarding those relationships with innovative advertising solutions makes for good business!

Signs are looking up for ceiling displays!

1 comment:

  1. This ceiling display idea can be the most unique & effective way of to display your product information. video you shared here is interesting. thanks for sharing.
    brochure stands

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