Lighted Signs For Advertising

How can you advertise for results?  Use lighted signs and backlit graphics which are sure to draw a crowd.  When you advertise your brand at the point of purchase you need to separate yourself from the competition.  If you use light in your advertising displays this gets the attention of the consumers!

Some of the most common lighted signs are lightboxes, neon signs and ceiling displays that comes in many shapes and sizes.  You can go with stock signs to save money or even create your own custom backlit signage if desired.

Signs have been used for wayfinding purposes but in the retail environment they are commonly referred to as point of purchase advertising.  These are a few examples of some lighted signs used for advertising and directional usage.  Click here for signage photos.

Companies ranging from fortune 500 to your average small business can benefit greatly from the usage of lighted signs.  The ceiling signs made by Sky Display actually use the existing light on a standard drop ceiling to illuminate the sign.  This saves in energy cost and it makes for a compelling display.

Most advertising or directional signage can be equipped with lights for illumination and these signs can be placed on a wall, floor, corner or ceiling.  There really is no limits to these signs as they can even be customized for outdoor signage use!

For those with larger budgets, you might look into digital signs which can be used for both wayfinding and advertising.  The down side is the upfront costs but the upside is pretty substantial  as you can update the messaging in real time.  Lighted signs, digital graphics and digital advertising displays really do a good job of enhancing the in-store environment. 
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There has been a massive increase in the usage of lighted signs in retail advertising.  Backlit signs get attention and they can drive both category and product sales!  If you are a brand manager or ad agency executive you have several options for graphics depending on your volumes.

For high volume graphics needs you may want to look at screen printing options as the cost has really come down.  In medium volume you might look at digital printing as the quality has really improved in recent years.  The higest quality backlit graphic for lighted signs or lightboxes is a Duratran.  These graphics can be customized and updated as your needs change.

Signs are looking up and people are seeing the light!  Advertising with lighted signs and dynamic graphics makes life exciting.

To learn more about advertising or directional signage contact Sky Display at 214-884-5919 or visit our website at http://skycom-ad.com

Give you message some light!